Who We Are

About Us

Our Story & Mission

Founded in 2018, Best Care Liverpool was built on a simple yet powerful mission: to provide compassionate, person-centred home care where every service user is treated like family. From the very beginning, we have prioritised care that is warm, dignified, and respectful, ensuring that those we support feel valued and empowered in their own homes.

Our founders envisioned a home care service that prioritises people over profit—one that builds meaningful relationships and makes a real difference in the lives of our clients. Whether it’s offering a reassuring presence, helping someone regain independence, or simply sharing a heartfelt conversation, our goal is to enrich lives every day.

We measure success not just in numbers but in the smiles of our clients, the trust of their families, and the positive feedback we receive.

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Our Founders & Growth

Best Care Liverpool started as a small, local provider with big aspirations. Our leadership team brings together expertise from diverse backgrounds, forming a strong foundation for our success:

  • Primrose Matsega, Managing Director – A highly experienced nurse, Primrose brings deep healthcare knowledge and a passion for compassionate care.
  • Social Care Specialist Co-Founder – With a background in social care management, this co-founder ensures that our care practices meet the highest industry standards.
  • Business & Operations Co-Founder – Transitioning from engineering and business, this co-founder contributes strategic expertise, ensuring operational excellence.

Since our humble beginnings, we have expanded rapidly while staying true to our values. Initially serving a small group of clients in Liverpool, we have grown to support individuals across Liverpool, Knowsley, and St Helens. Our reputation for quality care and reliability has spread through word of mouth, leading to steady growth.

By 2019, we achieved a “Good” rating from the Care Quality Commission (CQC) on our first inspection—a reflection of our dedication to safe, effective, and responsive care. Today, we continue to uphold these high standards while reaching more families in need.

Vision

At Best Care Liverpool Ltd, we envision a future where personalised and compassionate home care transforms lives.

Mission

To provide high quality care to the local population and beyond, meeting individual needs in a safe, caring, effective & responsive environment by a well-led workforce with the skills, knowledge and resources to meet the highest standards.

Our Value

Our Values & Philosophy

At Best Care Liverpool, we believe in treating people, not patients. Our approach is rooted in respect, empathy, and personalised care, ensuring that every individual receives support that aligns with their preferences and lifestyle.

  • Person-Centred Approach – We see each service user as an individual, tailoring our care to fit their unique needs.
  • Genuine Relationships – Our caregivers build trust and companionship, fostering emotional well-being.
  • Commitment to Excellence – We maintain the highest standards of professionalism, training, and compliance, continuously improving our services.


We are dedicated to ongoing learning, regularly reviewing feedback, updating our practices, and providing specialised training in areas like dementia care and complex care.

Milestones & Achievements

Our journey has been marked by significant achievements, reflecting our growth and impact in the community:

  • 2018 – Founded in Liverpool, delivering our first home care services.
  • 2019 – Rated “Good” in all categories by the Care Quality Commission (CQC).
  • 2020 – Expanded services, growing our care team to meet increasing demand.
  • 2021 – Reached 50+ regular service users, strengthening our presence in the region.
  • 2022 – Achieved a 9.5/10 client review rating on HomeCare.co.uk, opened a new office in St Helens, and expanded our specialist care training.
  • 2024 – Rated 9.6/10 on HomeCare.co.uk, recognised as a top-rated home care provider in Merseyside, and launched our Employee Excellence Award to honour outstanding caregivers.
  • 2025 – Now supporting over 500 service users across the North, continuing our mission of delivering high-quality, compassionate care.

24/7 Caregiver

We are dedicated to maintaining quality in personal care

At Best Care Liverpool, we measure success not just in numbers but in the smiles of our clients, the trust of their families, and the positive feedback we receive. Every milestone is a reminder of our commitment to making a difference, and we are excited about the future as we continue to grow our family of clients and caregivers.