Privacy Policy
Introduction
Welcome to Best Care Liverpool (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, and protect your personal information when you use our website https://bestcareliverpool.co.uk/ (the “Website”).
Information We Collect
We may collect and process the following types of personal data:
- Personal Identifiable Information (PII): Name, email address, phone number, and postal address.
- Health Information: If relevant, in relation to the care services we provide.
- Technical Data: IP address, browser type, device information, and website usage data.
- Communication Data: Messages sent through contact forms, emails, or other communications.
How We Collect Your Information
We collect personal data in the following ways:
- Directly from You: When you fill out forms on our website, contact us via email, or interact with us in any way.
- Automatically: Through cookies and tracking technologies when you browse our website.
- From Third Parties: Where permitted by law, we may receive information from healthcare providers or business partners.
How We Use Your Information
We use your personal data for the following purposes:
- To provide and manage our care services.
- To respond to enquiries and customer service requests.
- To improve our website’s functionality and user experience.
- To comply with legal and regulatory obligations.
- To send you relevant service updates (where permitted).
Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: When you voluntarily provide data through contact forms or email.
- Contractual Necessity: When processing is required to provide services you have requested.
- Legal Obligation: When we are required by law to process certain data.
- Legitimate Interests: When processing is necessary for our business operations, provided it does not override your rights.
Data Sharing and Third Parties
We do not sell or rent your personal data. However, we may share your information with:
- Service Providers: Third-party vendors who assist us with IT services, payment processing, or data security.
- Healthcare Partners: If relevant, to facilitate care services.
- Regulatory Authorities: If required by law or for compliance purposes.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
Your Rights
Under the UK GDPR, you have the following rights:
- Right to Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data under certain conditions.
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Object: Object to data processing based on legitimate interests.
- Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at info@bestcareliverpool.co.uk.
Data Security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
Cookies and Tracking Technologies
We use cookies to improve your browsing experience. You can manage your cookie preferences via your browser settings. For more details, please refer to our Cookie Policy.
Third-Party Links
Our website may contain links to external sites. We are not responsible for their privacy practices and encourage you to read their policies before sharing personal data.
Updated Privacy Notice: Marketing and Strategic Growth
1. New Purpose for Processing
We have expanded our marketing and communication activities to support service growth and recruitment. We now process personal data for:
- Strategic Growth & PR: Building relationships with local media, professional partners,
and referrers.
- Email Marketing: Sending service updates, newsletters, and stakeholder
communications to subscribers.
- Social Media Engagement: Managing interactions and sharing high-quality content
across digital platforms.
- Recruitment Advertising: Creating and promoting vacancies to attract high-quality care
staff.
2. Our Third-Party Processor
To deliver these services, we have appointed Optimise Management as our outsourced
marketing department. They act as a Data Processor and are strictly bound by a Data
Processing Agreement to handle your data securely and only according to our instructions.
3. Lawful Basis for Processing
Consent: We rely on your explicit consent for sending marketing emails. You can
withdraw this at any time using the “unsubscribe” link provided in our communications.
Legitimate Interests: We process professional contact details for stakeholder and
partner engagement where there is a mutual professional interest in our care services.
Public Task / Vital Interests: For critical updates, such as cold weather alerts or safety
notifications, we process data to ensure the welfare of our service users.
4. Data Retention and Your Rights
Retention: Marketing data is kept only for as long as you remain a subscriber or for the
duration of our professional partnership.
Your Rights: You have the right to access, correct, or delete your data, or to object to marketing at any time
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@bestcareliverpool.co.uk
